29 Performance × Prime Health & Performance: Closing the Loop Between Testing, Nutrition, and Execution

When performance really matters, guesswork is expensive. The partnership between 29 Performance and Prime Health & Performance is built to remove that guesswork by linking lab‑grade testing, precision nutrition planning, and repeatable food systems into one seamless process for athletes and high performers.

Instead of separate providers for VO₂ testing, premium meal prep, supplements, and blood work, this partnership creates a single, mobile performance hub that comes to you - gym, club, or home. Whether you are chasing medals in boxing, pushing for a Hyrox PB, building an engine for swimming or MMA, or just trying to feel sharper and more resilient in everyday life.

Step 1: Prime Builds the Performance Blueprint

Prime Health & Performance are accredited sport and exercise nutritionists with years of experience supporting world‑level athletes, including Team GB and Team England boxers. Their work combines sports science, metabolic testing, and bespoke coaching to understand exactly how an athlete’s body uses energy.

Key tools Prime brings into the partnership include:

● Resting metabolic testing, which identifies true energy needs, metabolism speed, fitness level data, and fatigue status.

● Anthropometric and body‑composition analysis using skinfolds and circumference measures to track fat distribution, muscle, and body shape in a performance context.

● Structured performance nutrition support: from focused one‑off consultations through to full fight‑camp or training‑block support with bespoke macronutrient breakdowns, periodised training vs. recovery day plans, and check‑ins.

For combat sports, they extend this further into “Final Cut” and ‘Fight Week Support’ using medical‑grade monitoring and tailored rehydration and refuelling protocols - critical in sports like boxing or MMA where weight making and next‑day performance are tightly linked.

Step 2: 29 Performance Turns Data Into Daily Systems

Where Prime builds the blueprint, 29 Performance is built to execute it - reliably, repeatedly, and at scale. Blood testing sits at the heart of the 29 Performance model, providing a clinical‑grade view of hormones, recovery, inflammation, metabolic health, and micronutrient status via 4 core packages and 33 individual panels or over 400 individual biomarkers.

Examples of what 29 Performance can layer on top of Prime’s testing include:

● Athlete performance panels (up to 63 biomarkers) to track testosterone, cortisol, recovery markers such as CK and LDH, full blood count, inflammation (CRP), liver/kidney function, thyroid, and more.

● Longevity and general health profiles that cover cholesterol, glucose control, organ function, and vitamin/mineral status, forming a robust baseline not just for athletes but also for health‑conscious professionals.

● Continuous glucose monitoring in selected packages, providing 14 days of real‑time data on how each person responds to food, training, and sleep—perfect for endurance sports, Hyrox, and field‑based athletes.

Once the diagnostics are in place, 29 Performance plugs that data into structured food systems, Fuel Plus and Fuel Lite or completely bespoke. Fuel Plus delivers balanced carb‑protein‑veg meals for training days and recomposition, while Fuel Lite focuses on high‑protein, lower‑carb meals for weight‑loss phases or cognitively‑demanding days. These meals are built for digestion, repeatability, and ease, so you can follow the plan effortlessly without any thought, even with a busy schedule.

One Seamless Journey: From Lab to Fork

The power of the partnership is in how the workflow connects. Prime’s metabolic and body‑composition data set the framework for calorie and macronutrient targets, fuelling windows, and fight‑camp or race‑build structure. 29 Performance then translates those numbers into real‑world systems of food, supplements, and ongoing bloodwork that keep the plan aligned with what the body is actually doing over time.

In practice, that means:

● An MMA athlete might start with Prime’s resting metabolic and body‑composition testing to set precise weight‑cut and fuelling targets, with 29 Performance then adding performance blood panels to monitor hormones, recovery and hydration through camp. From there, the plan runs on higher‑carb Fuel Plus meals on heavy sparring and conditioning days, lighter Fuel Lite options on technical or weight‑management days, and supplements driven by blood results so every phase of camp is eating to the numbers, not guessing.

● A Hyrox or endurance athlete could begin with Prime’s metabolic and nutrition consultations to build a periodised fuelling plan across base, tempo and race‑specific work, then 29 Performance uses performance or longevity panels plus continuous glucose monitoring to see how their body responds to long and high‑intensity efforts. That data is translated into higher‑carb Fuel Plus meals before key sessions, Fuel Lite on lower‑intensity or rest days for body‑composition control, and tailored electrolyte and carbohydrate strategies tuned to CGM and blood results.

● A football or rugby player can follow the same structure: Prime designs in‑season and off‑season nutrition frameworks around training load, match days and travel, then 29 Performance runs regular sports‑fitness and vitamin/mineral panels to track iron status, inflammation, omega‑3 balance and overall health. On the plate, that means more calorie‑dense Fuel Plus meals on match‑day minus one and game day, more controlled Fuel Lite on recovery or analysis days, and position‑specific tweaks - like extra carbohydrates and electrolytes for high‑running‑load players, which is anchored to what the blood and performance markers show over time.

For non‑athletes, busy professionals, parents, or anyone aiming for better energy and long‑term health, the same process scales down: targeted testing, clear nutrition targets, then simple, repeatable food and supplement systems that remove decision fatigue.

Case Study: Lewis Williams and a Full‑Cycle Approach

Heavyweight professional boxer Lewis Williams is a strong example of how this seamless approach supports a world‑class performer. As a Commonwealth Games gold medallist and former Team England & GB boxer who has operated at European and world level, his performance needs are non‑negotiable: weight category demands, power output, resilience across training camps, and health over multiple competitive cycles.

In this combined model:

● Prime Health & Performance use their boxing‑specific knowledge and experience to test resting metabolism, body composition, and camp‑phase needs, then design a periodised nutrition blueprint that accounts for fat‑loss phases, muscle retention, fuelling, and safe weight‑cut strategies.

● For Lewis, 29 Performance’s main role was to turn Prime’s macro targets into real‑world meals he could actually stick to (and enjoy!)—keeping him on weight without drifting under his required intake. With a busy schedule and limited time to cook, he was at risk of under‑eating or grabbing the wrong foods, so the focus was on simple, ready-to-heat meals mapped exactly to his nutrition plan, supporting adherence and keeping him at his target weight right up to stepping through the ropes.

The result is a complete feedback loop: plan, execute, measure, adjust. That loop is what allows an athlete like Lewis to push for medals and titles while managing weight, health, and longevity in the sport - not simply “making weight” once, but staying robust across seasons.

Completely Mobile: Bringing the Lab and Kitchen to You

A final, practical advantage of the 29 Performance × Prime Health & Performance partnership is mobility. Both services can be delivered on‑site - at clubs, gyms, training centres, or workplaces - removing the friction of multiple appointments in different locations. Blood tests, metabolic assessments, nutrition planning, and the food that delivers it can all be handled through one joined‑up, mobile team.

For clubs, academies, and teams across sports like boxing, Hyrox, swimming, MMA, football, rugby and beyond, that means turning performance testing and nutrition from “something the athletes should do” into a system that is easy to adopt and repeat. For individuals, it means a one‑stop shop that simplifies health and performance instead of adding noise.